The Situation
Carolina One Realty is a real estate business in Pittsboro, NC. They wanted to generate more business in their local area, so they reached out to PostcardMania for help with their marketing.
The Solution
PostcardMania created a custom postcard that included the following features:
- Photos of homes that were sold to increase credibility
- A friendly and professional photo of Tamara, the Realtor of the business
- A five-star review from a happy client
- A list of benefits on the back of the card
- A QR code that when scanned goes to their website
PostcardMania mailed 417 postcards to a consumer mailing list that targeted local residents who might be interested in selling or buying a home.
The Results
They generated $20,644 in revenue!
As a result, they received 1 response and converted it into a client, generating an estimated $20,644 in revenue. Because they invested $1,510 in this campaign, their ROI was an impressive 1,267%!
Since Carolina One Realty ordered 2,000 postcards, they still have potential to generate even more revenue from this campaign!
CSID: 66829