REAL ESTATE SERVICES CASE STUDY
Perry Wellington Realty
They generated $25,000 in revenue!
Campaign Info
Revenue Generated
REAL ESTATE SERVICES CASE STUDY VIDEO
Perry Wellington Realty
The Situation
Perry Wellington Realty is located in Boalsburg, PA and offers realty services to those looking to sell or by a home. They wanted to use a better marketing service to bring in new clients, so they contacted PostcardMania for help.
The Solution
PostcardMania designed a custom postcard for them that included the following features:
- An offer for a low commission of 2.5%
- A friendly and professional photo of the realtor to help build trust
- An award badge that shows their company is credible
- A strong headline on the front of the card that draws the recipient in
Perry Wellington Realty mailed 8,000 postcards as a part of a mailer campaign. About 1,000 cards were mailed every month. They targeted homes valued at $300,000 or more with occupants living here for five years or longer.
The Results
They generated $25,000 in revenue!
As a result, Perry Wellington Realty received 6 responses and converted 2 of them. These two deals generated $25,000 in revenue. Since they invested $5,758 in this campaign, their ROI amounts to 334%.
Perry Wellington Realty still has 2,000 more cards to mail and they are anticipating even more clients in the future.
