Bob Will Buy It was looking for a way to reach more prospects interested in selling their homes without the stress of going through the traditional route, so he started a direct mail marketing campaign with PostcardMania.
PostcardMania designed a postcard that included the following features:
- The Better Business Bureau logo which builds trust with the recipient
- A list of benefits, including no commissions or repairs
- A friendly photo of Bob and his dog to make the card more personable
- A strong call to action in a different font and color to attract attention
- A positive five-star review
Bob mailed 2,555 postcards to homeowners in the local area.
He achieved a huge return on his investment – 8,946%!
As a result, Bob received 15 responses and converted 5 of them, generating $150,000 in revenue. With a small upfront investment of $1,658, Bob was able to achieve a huge return on his investment of 8,946%!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for real estate investment companies.