Real Estate Investor Direct Mail Case Study: Southern Hills Property Group

The Situation

Southern Hills Property Group is a real estate investor located in Allen, TX. They were looking for a creative way to let struggling homeowners know about their services so they contacted PostcardMania for ideas.

The Solution

They went with a postcard campaign with a very straight-to-the-point design. It featured a Google Maps image of the home they were trying to purchase, a great image to include in a real estate investment campaign to grab the recipient’s attention.

Southern Hills Property Group’s postcard design included:

• Variable data printing that creates a personalized experience for the recipient by including their address
• A headline that immediately communicates the card’s purpose
• Marketing copy that detail the benefits of selling to him

Because Southern Hills Property Group invests in unwanted properties, they needed to target homeowners looking to get rid of their house easily and quickly. So, their mailing list targeted vacant and inherited homes in a few cities around Texas.

The Results

So far, they have made roughly $200,000!

So far, Southern Hills Property Group purchased and sold 10 properties! This generated him around $200,000!! They still have many more mailings to go!