The Situation

Green Mountain Properties, Inc. is a real estate investment firm located in Knoxville, Tennessee. They solicited PostcardMania’s marketing services in order to lure in new clients and increase revenue.

The Solution

Design: A postcard marketing campaign targeting older homes in the Knoxville area, sorted by number of owners and duration of ownership for each owner, featuring:

  • A simplistic design that includes a company logo colored with calming shades of green
  • Large font that attracts the eyes of the reader
  • A list of benefits that prospects can hope to receive should they go into business with GMP
  • Easy to read contact information accompanied by a call to action

Mailing List: Older homes in the Knoxville area, sorted by number of owners and duration of ownership for each owner

Mailing Schedule: 38,000 4.25” x 6” postcards mailed in 9 mail drops of varying amounts

The Results

Green Mountain closed 4 deals as a result of this campaign which led to about $80,000 in revenue. That’s an ROI of 400%!
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Green Mountain closed 4 deals as a result of this campaign which led to about $80,000 in revenue. That’s an ROI of 400%! GMP representatives admit that this campaign has been more successful than any of their past marketing efforts. They plan to capitalize on this triumph by narrowing down their target market and sending out more postcards in the very near future.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investment firms!

Call or Text a Marketing Consultant 1-800-628-1804
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