The Situation

Red River Development is a property management company located in Jenks, OK. They wanted to increase the amount of leases on their rented homes, so they reached out to PostcardMania for help.

The Solution

PostcardMania designed a 6 x 8.5 postcard that included the following features:

  • A photo of a beautiful home to entice the prospect to reach out
  • A strong headline
  • A map on the back of the card so the recipient knows exactly where the homes are located
  • A QR code that when scanned goes to their website for more information

Red River Development mailed 8,340 postcards to a consumer mailing list that targeted apartment communities where families might be interested in renting a house instead of an apartment.

The Results

They generated $104,000 in revenue!

As a result, they received 30 responses and converted 4 of them, which will generate $104,000 in revenue based on a 13 month average lease. With an upfront investment of $6,620, their ROI amounts to 1,471%.

This was Red River Development’s 4th direct mail marketing campaign, and since then have ordered over 20,000 more postcards.

CSID: 58812