The Situation

PMI Foothills is a property management company in Golden, CO that helps residential property owners maximize the value of their rental investments through professional management services. They wanted to generate more property management clients, so they partnered with PostcardMania to reach property owners with a targeted direct mail campaign.

The Solution

PostcardMania designed a postcard that included the following features:

  • A bold headline that quickly captured the attention of local property owners.
  • Easy-to-read benefits highlighting the advantages of professional property management, including professional marketing and routine inspections.
  • An offer for the first month free.
  • A five-star review from a satisfied client, which increases credibility.
  • A friendly and professional photo of the owner which increases trust with the prospect.

PMI Foothills mailed 5,000 postcards to their customer-provided mailing list. The mailings were spread out into 4 mailings in increments of about 1,000 pieces.

The Results

They generated nearly $16,000 in revenue!

As a result, the campaign generated 6 responses and they converted 2 of those leads into new clients, producing $15,897.98 in revenue. With an investment of $3,296.02, the campaign achieved an impressive 382% ROI.

Each new client generated an average of approximately $9,597 in revenue, demonstrating the value of acquiring even a small number of qualified property management accounts.

CSID: 66650