PRESSURE WASHING SERVICES CASE STUDY
Mobile Works Pressure Washing LLC
26 closed leads and an anticipated $16,300!
Campaign Info
Revenue Generated
PRESSURE WASHING SERVICES CASE STUDY VIDEO
Mobile Works Pressure Washing LLC
The Situation
Mobile Works Pressure Washing LLC is a home service located in Chambersburg, Pennsylvania. They were looking for a creative way to let homeowners know about their services so they contacted PostcardMania for ideas.
The Solution
They decided on a direct mail marketing campaign that targeted several different cities in Pennsylvania. They used photos of their handiwork, a common feature in other successful home services.
Mobile Works Pressure Washing LLC’s postcard included:
- A variable data headline that uses the recipient’s first name to grab their attention
- A $50 off coupon
- A list of their services offered
Their mailing lists were a huge reason for the campaign’s success. They used consumer lists of 7 different Pennsylvania cities that were homeowners with a home market value of $300,000+ and a household income of $80,000+.
The Results
26 closed leads and an anticipated $16,300!
26 closed leads and an anticipated $16,300!
Mobile Works Pressure Washing LLC received 37 leads total, of those 26 closed. Their anticipated revenue from these leads is $16,300.
