POOL SERVICE SERVICES CASE STUDY
Shinnecock Pools
They generated $175,000 in revenue!
Campaign Info
Revenue Generated
POOL SERVICE SERVICES CASE STUDY VIDEO
Shinnecock Pools
The Situation
Shinnecock Pools is a pool company located in South Hampton, NY. They wanted to improve their marketing and generate more revenue, so they reached out to PostcardMania for help.
The Solution
PostcardMania designed a postcard that included the following features:
- A photo of a beautiful pool
- An eye-catching headline
- A certification stamp in the corner of the card that builds business credibility
- A signature of the founding director which gives the card a personal touch
- A QR code that when scanned brings the prospect to their website for more information
Shinnecock Pools mailed 10,000 postcards on a weekly mailing schedule. They targeted homeowners with pools in the local are who would likely need their services.
The Results
They generated $175,000 in revenue!
As a result, they received 30 responses and converted 12 of them. These new clients generated $175,000 in revenue. Since they invested $6,859 on this direct mail marketing campaign, their ROI amounted to an impressive 2,451%.
Since Shinnecock Pools has had great success with these mailers, they are continuing to mail them on a regular bases.
