Pool Service Direct Mail Case Study: Competition Pools

The Situation

Based in Houston, TX, Competition Pools has been restoring pools and pool decks in the Houston, TX area since 1982. They called PostcardMania for help drumming up more business.

The Solution

With the guidance of our marketing consultants, Competition Pools decided to run a DirectMail2.0 campaign that would reach out to their current customer base to bring in some repeat business.

It started with a results-oriented postcard design:

• The image and headline immediately convey their service to the recipient
• Including their A+ rating with the Better Business Bureau helps establish credibility and trust
• Their contact information on the front and back makes them easily reachable
• The offer of a FREE estimate reduces any friction the recipient feels about calling

Competition Pools sent postcards out every week to create a steady flow of leads.

Most interested prospects will visit a promoted website before calling a business, which is where DirectMail2.0 comes in to provide follow-up to those leads.

When someone went to the pool companys website and left without taking action, they saw Competition Pools online banner ad across other websites, reminding them of their interest!

The Results

352 interested leads visited their website!

Over the course of their campaign, Competition Pools received 1,500 unique visitors to their website, and their online ads were shown 643,871 times. In total, 352 interested leads clicked on their ad to go back to their website and potentially become repeat customers!