Kellee Watt for Indian Rocks Beach Commissioner

The Situation

Kellee Watt ran for Indian Rocks Beach Commissioner with the goal of introducing herself to voters, building name recognition, and earning their trust before election day. As a first-time candidate, she needed an effective way to communicate her message directly to the people most likely to vote, so she partnered with PostcardMania tp launch a targeted direct mail campaign.

The Solution

PostcardMania designed a postcard that included the following features:

• A bold headline that immediately introduced the candidate and her campaign message.
• A professional and friendly photo of Kellee on the back of the card to increase trust and familiarity.
• Clear calls to action encouraging recipients to learn more about Kellee Watt and vote in the upcoming election.
• A list of her values and qualifications on the back of the card to persuade voters to choose her name on the ballot.

Kellee Watt mailed 1,000 postcards to her customer-provided list of registered voters, ensuring her campaign reached the audience most likely to cast a ballot.

The Results

She won her first election!

While traditional response, conversion, revenue, and ROI metrics are not applicable for a political campaign, the campaign achieved its most important goal—Kellee Watt won the election.

As a first-time candidate, she was thrilled with the outcome. Her targeted direct mail campaign successfully built voter awareness and helped her connect with registered voters, ultimately leading to a successful first run for public office.