The Situation

Wet Mountain Valley Septic is a construction business in Westcliffe, CO that wanted to generate more business from local homeowners, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a postcard that included the following features:

  • A five-star review from a satisfied customer
  • An offer for $100 off a service
  • A friendly and professional photo of the owner which helps build trust
  • A list of benefits on the back of the card

PostcardMania mailed 3,000 postcards to local homeowners who had lived in their homes for 5 to 20 years.

The Results

They generated $10,800 in revenue!

As a result, they received 6 responses per mailing across 3 mailings and generated 18 responses overall. They converted all 18 responses into customers, generating an estimated $10,800 in revenue. With an investment of $3,011, their ROI was an impressive 259%!

 

CSID: 66827