Direct Mail Advertising Case Study: San Diego, CA, Medical Services

The Situation

This medical supplies provider had a major restock of pandemic-related medical supplies and wanted to get them to as many people that needed them as possible. They came to us to utilize our bulk mail campaigns to do so.

The Solution

Abigail’s Medical Supplies used PostcardMania’s Everywhere Small Business product to target health service providers, which combined direct mail postcards with matching digital ads on Google, Facebook and Instagram.

Their integrated campaign delivered results because:

• The simple headline and image combination immediately get the postcard’s message across
• The 5-star review shows that they’re a legitimate supplier with quality service
• The COVID-19 centric marketing copy reassures the recipient that they have any medical supplies needed
• Easily locatable contact info makes ordering supplies simple

The Results

They have received over 100 calls since the campaign has started and made over $20,000!

Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other medical services!