The Situation

LiquiMedLock Usa Inc, a medical practice in Cheyenne, Wyoming was looking for an effective way to find new clients for its one-step click-lock bottle ‘medical equipment’ offering.

Like many medical equipment providers, the practice understood that acquiring a single client can create significant long-term value through repeat ongoing orders and overall lifetime value of clients. To increase awareness and generate new inquiries, they decided to launch a targeted direct mail campaign.

Using a customer-provided mailing list, the practice mailed postcards directly to prospective clients. 

The Solution

They utilized a 6″ x 8.5″ postcard featuring print-ready artwork that communicated its offerings and encouraged recipients to take action.

The campaign included:

  • A large-format postcard designed to stand out in the mailbox
  • Clear messaging promoting their unique offering
  • A bold color combination that stands out and catches attention
  • A customer-provided mailing list for targeted outreach

The goal was to put their offering directly in front of prospective clients and create awareness for those who may use their products now or in the future.

The Results

The campaign is projected to generate a return on investment of 586%!

The campaign generated 16 responses from prospective clients and converted one new client.

While the initial revenue generated was approximately $1,000, the true value of the campaign lies in the long-term relationship created with that client.

They estimate that the average client may place up to four orders per year and remain a customer for at least three years. Based on those figures, the projected lifetime value of the new patient is approximately $12,000.

With a total marketing investment of $1,748.96, the campaign is projected to generate a return on investment of 586%.

These results highlight an important advantage of direct mail for medical services: even a single new client can create years of recurring revenue and significantly impact long-term business growth.

For healthcare service providers looking to attract clients and build lasting relationships within their community, direct mail remains an effective and measurable marketing strategy. Get in touch with a marketing consultant today!

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