The Situation

Triple City CPR is a CPR and first aid certification program in Binghamton, NY. They wanted to increase their number of bookings every month for trainings, so they contacted PostcardMania for help with their marketing.

The Solution

PostcardMania designed a postcard with the following features:

  • Clear calls to action on the front and back of the card
  • A statement about five-star Google reviews to help build trust
  • A QR code that goes straight to their website for easy booking
  • A list of courses offered on the back of the card

Triple City CPR mailed 702 postcards to a list of their own contacts.

The Results

They generated $15,000 in revenue!

As a result, they received 2 responses and converted both of them, which generated $15,000 for their business. Since they invested $2,133 in this campaign, their ROI amounts to 603%!

Triple City CPR was so impressed with the results that they launched another direct mail campaign and increased their postcard amount to 6,000 pieces.

CSID: 66533