Ageless Living Home Health provides home nursing, physical therapy, and pediatric nursing to families in Arlington, TX. They were looking for a way to let prospects know they were hiring, so they reached out to PostcardMania for marketing assistance.
PostcardMania created a 6 x 8.5 inches postcard that included the following features:
- A list of benefits on the back of the card, including free life insurance and holiday pay
- An eye-catching photo on the front of the card
- A strong headline with an offer of a sign-on bonus if hired
Ageless Living Home Health mailed 72,270 postcards to their own list of nurses in the local area.
They generated 5,000 responses from interested prospects which generated them $200,000 in revenue!
As a result, Ageless Living Home Health heard back from 5,000 people and they hired 100 people. The additional hired nurses helped them generate more revenue, amounting to around $200,000! They spent $26,847 on this direct mail campaign, so their return on investment amounts to 645%.
Since then. Ageless Living Home Health has ordered more than 75,000 more postcards, and they are excited for what the future will bring with more results.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other medical offices.