LEGAL & ESTATE PLANNING SERVICES CASE STUDY
Huizenga Law Firm
They generated $35,000 with a 777% ROI!
Campaign Info
Revenue Generated
LEGAL & ESTATE PLANNING SERVICES CASE STUDY VIDEO
Huizenga Law Firm
The Situation
Huizenga Law Firm is a legal company based in Dallas, TX. They were looking to attract new clients and decided to contact PostcardMania for assistance with their direct mail marketing efforts.
The Solution
PostcardMania created a campaign with 6 x 8.5 postcard that included the following features:
- A clear heading: “Protect your home and savings from nursing home costs”
- A question: “Are you concerned about safeguarding your most valuable assets in Iowa?”
- Details inviting recipients to an event to learn more
- An outline of the event agenda so they knew exactly what to expect
- Clear contact information
Huizenga Law Firm mailed 4,990 postcards using the Every Door Direct Mail (EDDM) , a service from the USPS that lets you blanket an entire mail carrier route with your postcards for a discounted postage rate!
The Results
They generated $35,000 with a 777% ROI!
As a result of this campaign, Huizenga Law Firm received 40 responses and converted 7 of them, generating $35,000 in revenue. Since they invested $3,989 in this campaign, their ROI comes to 777%.
Huizenga Law Firm has seen significant success with this campaign and continues to utilize direct mail marketing to attract new clients.
Get in touch with a marketing consultant today to get started on your very own legal or estate planning direct mail marketing campaign!
