LANDSCAPING SERVICES CASE STUDY
Lawn & Property Maintenance Business
They generated $25,000 in revenue!
Campaign Info
Revenue Generated
LANDSCAPING SERVICES CASE STUDY VIDEO
Lawn & Property Maintenance Business
The Situation
A lawn service and snow removal company in Rochester, NY wanted to book more jobs in their local area, so they reached out to PostcardMania for help with their marketing plan.
The Solution
PostcardMania designed a postcard that included the following features:
- Photos of their snow removal services in action to get their message across quickly and clearly
- A strong headline
- A five-star review on the back of the card to help increase trust with the prospect
- A list of benefits of using a local expert for their seasonal lawn needs
They mailed 4,724 postcards to businesses in the local area.
The Results
They generated $25,000 in revenue!
As a result, this business received 12 responses and converted 2 of them. These 2 new customers generated $25,000. Since they invested $4,057 in this campaign, their ROI amounted to 516%.
Since completing this marketing campaign, this company has ordered another 15,000 postcards to continue their direct mail marketing.
