LANDSCAPING SERVICES CASE STUDY
Poignant Logging
They generated $50,000 in revenue!
Campaign Info
Revenue Generated
LANDSCAPING SERVICES CASE STUDY VIDEO
Poignant Logging
The Situation
Poignant Logging, a lumber company based in Rochester, IN, aimed to increase their customer base and revenue. They sought the expertise of PostcardMania to create an effective direct mail marketing campaign targeting landowners with woodland.
The Solution
PostcardMania designed a 6 x 8.5 postcard that included the following features:
- A strong call-out: “Dear Landowner: Do you own woodland?”
- Beautiful background images of trees
- Pictures of the types of wood they are seeking
- A large QR code for easy access to more information
- Clear contact information for easy communication
Poignant Logging mailed 1,433 postcards using Every Door Direct Mail (EDDM) that lets you blanket an entire mail carrier route with your postcards for a discounted postage rate.
The Results
They generated $50,000 in revenue!
The campaign was highly successful, generating 30 responses and converting 8 of them into paying customers. This resulted in $50,000 in revenue. With an investment of $1,502, the ROI for this campaign was an amazing 3,229%.
Poignant Logging effectively expanded their customer base and boosted revenue through this targeted direct mail campaign, showcasing the impact of well-designed marketing materials and strategic mailing.
Contact a marketing consultant today to get started on your very own lumber direct mail marketing campaign.
