The Situation

Lawnscapeinc is a lawn and landscaping services company located in Palm Coast, FL. They needed to improve their marketing and grow their business, so they came to PostcardMania for help.

The Solution

PostcardMania designed a 4.25 x 6 inch postcard that included the following features:

  • Two offers for 10% off a first service and free weed control with service
  • A bright and bold design with a catchy headline on the front of the card
  • A list of services and benefits
  • Photos of beautiful lawns to attract attention from prospects

Lawnscapeinc mailed 5,700 postcards to a resident/occupant mailing list that targeted residents in the local area making $80,000 a year or more.


The Results

They generated so much revenue - $10,000 - that they had to hire more staff!

Their direct mail marketing campaign performed extremely well and resulted in 15-20 phone calls. Lawnscapeinc closed enough customers to generate $10,000 in revenue. Because of all this extra business, they had to hire more help!

Lawnscapeinc spent $2,379 on this postcard campaign, so their return on investment amounts to 320%. They are looking forward to the results they achieve from their next direct mail marketing campaign as well.

CSID: 52443