CT Groundworks

The Situation

CT Groundworks is a landscaping company located in Marlborough, CT. CJ Lombardi started his own business at a young age because he loved working outside and wanted to provide special services to his community. He wanted to book more jobs in his area, so he reached out to PostcardMania for help.

The Solution

PostcardMania designed a postcard that included the following features:

• An offer for $25 off a landscaping service
• A QR code that when scanned goes to their website
• A positive five-star review
• A list of services on the back of the card
• Beautiful photos of landscapes to entice the recipient

CT Groundworks launched an Everywhere Small Business campaign that included both postcards and matching digital ads. They mailed 6,000 postcards to a resident/occupant mailing list that targeted specific neighborhoods they wanted to work in. At the same time, their audience started seeing digital ads on Google, Facebook, and Instagram.

The Results

They generated $40,000 in revenue!

As a result, they gained 20 new customers, which generated $40,000 in revenue. Since they invested $3,109 on this campaign, their ROI amounts to 1,187%!

CT Groundworks got so much new business from this campaign that they had to stall their fall marketing postcard campaign!