The Situation

Neat Landscape in Louisville, KY provides professional landscaping services that help homeowners improve their property’s appearance, functionality, and curb appeal through landscape design, installation, and maintenance. They wanted to generate a steady stream of new residential landscaping projects and build long-term customer relationships, so they turned to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a postcard that included the following features:

  • A photo of the owner Connor Ackerson, which builds trust with the prospect
  • A five-star review from a satisfied customer which gives his business credibility
  • An offer for a free weed risk assessment
  • A QR code that when scanned goes straight to their website for more information

Neat Landscape mailed 30,000 postcards to a resident/occupant mailing list as part of a monthly direct mail campaign, ensuring their brand stayed in front of homeowners throughout the year with consistent marketing.

The Results

They anticipate generating $105,000 in revenue with their 21 new customers!

The campaign generated 30 responses, resulting in 21 new customers. So far, those customers have generated $16,800 in current revenue. However, many customers continue purchasing landscaping services over time.

With an average lifetime customer value of $3,000 to $5,000, this campaign is expected to generate as much as $105,000 in lifetime revenue, increasing the campaign’s ROI to an impressive 495%.

CSID: 66602