Liberty Lawn and Landscape

The Situation

Liberty Lawn and Landscape is a landscaping and lawn care business located in the Tampa, FL area. Owner Travis Waller started the business in 2015 part-time, and in 2026, he was able to take the business full-time.

Before trying direct mail, Travis promoted his services in Facebook groups. While that strategy worked better for him in Kentucky where the communities were tighter knit, it wasn’t as successful in Tampa because the area was much larger and harder to reach consistently.

After hearing about PostcardMania from several social media influencers who had success with postcards, Travis decided to give direct mail a try so he could reach more local homeowners and bring in new landscaping customers.

The Solution

PostcardMania created a postcard campaign designed to get the attention of homeowners in Liberty Lawn and Landscape’s local service area. The postcard included the following features:

• A clear, bold headline that quickly communicated the landscaping services being offered
• Easy-to-scan messaging that helped homeowners quickly understand the benefits of working with Liberty Lawn and Landscape
• Strong and clear calls to action that encouraged prospects to respond

Liberty Lawn and Landscape mailed 5,000 postcards over two months to a mailing list of single-family homeowners in mapped areas around their location. They mailed monthly to stay in front of local homeowners and generate more consistent leads.

The Results

They generated $40,000 and an ROI of 957%!

As a result, Liberty Lawn and Landscape received 25 responses and converted 20 of them into new customers, which generated an estimated $25,000 in revenue for the business. Since they invested $3,785 in the campaign, their immediate ROI amounts to 561%!

Even better, Travis said the campaign helped him generate 10-12 recurring customers that bring in about $2,000 each annually. That adds another $20,000 to $24,000 in revenue that he can count on every year as long as those customers stay with him.

Travis estimated that the campaign generated about $40,000 in revenue this year, which would put his ROI at approximately 957%.

Travis said, “What I most enjoyed about working with PostcardMania was the instant return on investment, the seamless development experience, and the legitimacy it gave my business.”

Since generating more revenue with postcards, Travis was able to go from running Liberty Lawn and Landscape part-time to full-time with more stability — helping him support his family while continuing to grow the business.