King's Garden

The Situation

King’s Garden provides professional landscaping services to homeowners looking to enhance and maintain their outdoor spaces. They wanted to generate more landscaping projects and keep a steady flow of new business coming in, so they partnered with PostcardMania to launch a new marketing campaign.

The Solution

PostcardMania designed a postcard that included the following features:

• Beautiful photos of landscapes paired with a bold headline that immediately captures homeowners’ attention
• A positive five-star review that helps build trust with recipients
• A professional and friendly photo of the owner of the company that makes a positive and personal impression
• A QR code that when scanned goes to their website for more information
• A list of benefits on the back of the card that encourages prospects to choose their company over another

King’s Garden mailed 5,175 postcards to local residents using a resident/occupant mailing list on a bi-weekly schedule.

The Results

They generated $250,000 and an ROI of 6,563%!

As a result, they received an estimated 258 responses and converted approximately 207 new customers, generating an estimated $250,000 in revenue. Because they invested $3,752.26 in this campaign, they achieved an outstanding 6,563% ROI!

The success of the campaign inspired King’s Garden to launch a brand-new direct mail campaign. Based on the momentum they’re seeing, the owner is projecting that this next campaign could generate more than $1 million in revenue.