The Situation

RF Landscape Construction is a landscaping company in Cranford, NJ that provides professional landscape design, installation, and outdoor improvement services for homeowners. They wanted to generate more landscaping projects with high-value residential customers, so they turned to PostcardMania for help with their marketing.

The Solution

RF Landscape Construction created a postcard that included the following features:

  • Beautiful photos of professionally landscaped properties to showcase the quality of their work.
  • A clear headline highlighting their landscaping services and attracting homeowners’ attention.
  • A QR code that sends the prospect to their website for more information
  • Three enticing offers for discounted landscaping services
  • Bullet points about their business which increases their credibility

They mailed 6,000 postcards to a high-end residential consumer mailing list and continue mailing monthly to consistently reach qualified prospects.

The Results

They generated $56,000 in revenue!

As a result, RF Landscape Construction received 6 responses and converted every one into a customer, generating an estimated $56,000 in revenue. With an investment of $9,634, this campaign achieved an impressive ROI of 481%.

The average value of each new customer was approximately $9,333, demonstrating the value of consistently targeting affluent homeowners with direct mail.

RF Landscape Construction achieved so much success with this campaign that they ordered another 14,000 postcards.

CSID: 66608