The Situation

Crawford Lawn Maintenance is a veteran-owned lawn care and snow removal company in Clermont, IA. They wanted to increase bookings in their service area, so they reached out to PostcardMania for help with their marketing.

 

The Solution

PostcardMania designed a postcard for them with the following features:

  • Offers for 10% off a first month of services and a free quote on lawn care services
  • A five-star review from a happy customer
  • A list of benefits on the back of the card
  • A strong headline with photos of previous work to entice the prospect to call them

Crawford Lawn Maintenance mailed 2,750 postcards to a resident/occupant mailing list that targeted local residents who might need lawn care.

The Results

They gained 6 new customers and expect to make $12,960!

As a result, this lawn care company received 6 responses and converted all of them, which generated $1,080 in revenue for one month of services. If these new customers stay with the annual lawn care services, Crawford Lawn Maintenance will make $12,960 in revenue! This means that their potential ROI is 408%.

 

CSID: 66415