The Situation

Top Cut Landscaping & Lawn Care is a lawn service company located in Chattanooga, TN. They were looking to increase bookings in their service area, so they contacted PostcardMania for marketing services.

The Solution

PostcardMania created a postcard design that included the following features:

  • An offer for 10% off any landscape installation on enhancement
  • A strong headline that captures the recipient’s attention
  • A list of benefits on the back of the card
  • A five-star review from a happy customer
  • Photos of their service team working which helps build trust

Top Cut Landscaping & Lawn Care mailed 6,000 postcards in increments of 2,000 cards a month. They mailed the postcards to a consumer mailing list that targeted local residents with homes valued at $500,000 or more.

The Results

They generated $20,000 in revenue!

As a result, Top Cut Landscaping & Lawn Care received 10 responses and converted all of them. This new business generated $20,000 in revenue. Since their investment amounted to $4,188, their ROI comes to 378%.

This landscaping company was so happy with their results that they decided to continue mailing and purchased another 6,000 postcards.

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