LANDSCAPING SERVICES CASE STUDY
Core Aeration & Lawn Services
His postcards generated $25,000 in revenue!
Campaign Info
Revenue Generated
LANDSCAPING SERVICES CASE STUDY VIDEO
Core Aeration & Lawn Services
LANDSCAPING SERVICES CASE STUDY VIDEO
Core Aeration & Lawn Services
The Situation
Dakota Compton was working a corporate job and traveling a lot when he decided to start his own business. He wanted to spend more time at home, so he created a lawn care company, Core Aeration & Lawn Services in Catonsville, MD in 2020.
At first, Dakota tried digital advertising with Facebook, Google and Instagram, but they didn’t give him a good return on his investment. Then he reached out to PostcardMania for assistance with his marketing.
The Solution
PostcardMania designed 2 different seasonal postcards (6 x 8.5 inch) that included the following features:
- Offers for discounts off scheduled lawn services
- A list of benefits of professional lawn care
- Eye-catching headline and photos
- QR code that sends the recipient directly to the website for more information
Core Aeration & Lawn Services mailed 3,000 postcards in the fall and 3,000 postcards in the spring to a resident/occupant list that targeted homeowners in the local area who make $75,000 a year or more.
The Results
His postcards generated $25,000 in revenue!
Core Aeration & Lawn Services generated $25,000 in revenue from their spring postcard campaign and expect to bring in double that amount since about 95% of clients stay with them the following year. They invested $4,511 in this marketing campaign, so their return on investment reached an impressive 454%.
Dakota is also happy to say that since mailing the postcards with PostcardMania, their business has been up 450% over the previous year! They have hired 3 additional employees to keep up with the new clients, have purchased new lawn equipment and booked out services for the next year.
Dakota said about his success with PostcardMania: “I would say to another business owner who is thinking about doing direct mail to not waste your time on anything else. Digital ads are expensive and don’t give you the same return on investment as direct mail. Depending on how many postcards you put out, you will at least make your money back and most likely turn a profit. I would not go anywhere else. I feel postcard mailers are the way to go. Especially since people turn a blind eye to what’s online today because digital ads are overstimulating. But, if you get something into prospects’ hands, they have to look at it. They might not call you, but they are definitely going to look at the postcard and look at reviews and at least glance at your website. I wouldn’t waste time going anywhere else.”
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other landscaping businesses.
