The Situation
Hartman Landscaping is a professional landscaping and hardscaping business in Cathlamet, WA. They wanted to book more jobs in their local area, so they reached out to PostcardMania.
The Solution
PostcardMania designed a postcard that included:
- An offer for a free inspection and maintenance plan
- A five-star review from a happy customer
- A QR code that leads to their website
- Photos of their work
- A list of benefits on the back of the card
Hartman Landscaping mailed 2,361 postcards to local residents using a resident/occupant mailing list.
The Results
They generated $15,000 in revenue!
As a result, they received 4 responses and converted 3 of them. These new customers generated $15,000 in revenue.
Since they invested $3,760 in this campaign, their ROI amounts to 299%!
Hartman Landscaping was so pleased with their results that they decided to continue direct mail marketing and ordered another 3,800 postcards.
CSID: 66290