The Situation

Hone Landscape Company is a landscaping company in Carnation, WA. They wanted to increase their number of customers, so they came to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • A friendly photo of a staff member to increase trust with the recipient
  • A five-star review on the back of the card
  • Before and after photos of their completed landscapes
  • A personal message from the owner
  • A list of benefits that distinguishes them from the competition

Hone Landscape Company mailed 80,000 postcards to a Every Door Direct Mail mailing list that targeted local residents.

The Results

They made $225,000 in annual revenue!

As a result, they received 100 responses and converted 15 of them to new customers, generating $225,000 in revenue annually. Hone Landscape Company invested $41,729 on this campaign, which amounts to an ROI of 439%.

Since then, Hone Landscape Company has ordered another 80,000 postcards and is expecting even greater results in the future.

CSID: 55895