The Situation

Burdette Landscaping is a landscaping company located in Bon Aqua, TN. They wanted to increase the number of landscaping jobs on their schedule to bring in more revenue, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • A QR code that when scanned goes to the website for more information
  • Offers for a free design and 15% off a project
  • A five-star review from a satisfied customer
  • A list of benefits on the back of the card
  • Photos of their landscaping jobs to increase trust with the recipient

They mailed 2,500 postcards to a resident/occupant mailing list that targeted local residents who might want a new, beautiful yard.

The Results

They generated $10,000 in revenue!

As a result, they received 2 responses and converted both of them, which generated $10,000 in revenue. Due to the success of this direct mail marketing campaign, they decided to order another 2,000 postcards.

CSID: 59038