The Situation

Spring Green Lawn Care in Aiken, SC provides landscaping services to local residents. They wanted to book more jobs, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a postcard that included the following features:

  • Offer for a free liquid aeration
  • A positive five-star review
  • A list of benefits on the back of the card
  • A staff photo that helps build trust with the recipient

Spring Green Lawn Care mailed 86,754 postcards to their own mailing list. Every mailing included between 2,000-10,000 pieces and they followed a weekly mailing schedule to keep their marketing consistent.

The Results

They generated $83,000 in revenue and expect $324,000 in a year!

As a result, they received 195 responses and converted 108 of them, which generated $83,000 initially for a year’s worth of payments for services. Their average client lifetime is 4 years, so if these new customers stay with them that long, Spring Green Lawn Care will make $324,000 in revenue. That’s a potential return on investment of 618%!

This is also only a portion of their direct mail marketing campaign. They still have 16,000 more postcards to mail.

CSID: 66566