INSURANCE SERVICES CASE STUDY
65 and Ready
He generated 530 new customers which will bring in $1.16 million in revenue!
Campaign Info
Revenue Generated
INSURANCE SERVICES CASE STUDY VIDEO
65 and Ready
The Situation
Steven Zaidman started out as a licensed insurance broker and was successfully brokering many types of insurance. He decided to start offering Medicare, so he started his own business 65 and Ready.
Steven wanted to increase his leads, so he reached out to PostcardMania for help with his marketing.
The Solution
PostcardMania designed a postcard that included the following features:
- A friendly and professional photo of Steven that helps increase trust with the recipient
- A strong headline of “it’s open enrollment time!” to grab the person’s attention
- An offer to help provide Medicare information for free
- A list of Steven’s services
PostcardMania mailed 5,000 postcards to a list of contacts which Steven provided.
The Results
He generated 530 new customers which will bring in $1.16 million in revenue!
As a result, Steven received 550 responses and converted 530 of them. Each new customer brings in about $2,200 in revenue every year, so this new business will generate $1.16 million in just a year’s time!
Steven invested $3,174 in his direct mail marketing campaign, so his return on investment is astronomical at 36,636%!
