The Situation

Mark Lamb is a local Allstate agent located in Clermont, FL that offers a wide variety of insurance products such as auto, home, renters, business and life insurance, among others. Looking to increase his client base, Mark reached out to PostcardMania for a direct mail marketing campaign that involved postcards.

The Solution

PostcardMania designed a postcard for Mark that included the following features:

  • A strong headline of “Protect What Matters”
  • A compelling list of reasons why you can trust his team.
  • A QR code for easy online quotes and information.
  • A couple of 5 star reviews.

Mark mailed 12,000 postcards to younger home owners in the local area.

 

The Results

They generated $20,000 in revenue!

The results from the campaign were great!

  • 32 responses
  • 10 converted
  • Generating $20,000 in revenue
  • With an investment of $6,710, his ROI comes to 198%!

Mark was super happy with his campaign and has continued mailing postcards with PostcardMania. Get in touch with a marketing consultant today to send your own insurance direct mail marketing campaign!

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