The Situation
Mark Lamb is a local Allstate agent located in Clermont, FL that offers a wide variety of insurance products such as auto, home, renters, business and life insurance, among others. Looking to increase his client base, Mark reached out to PostcardMania for a direct mail marketing campaign that involved postcards.
The Solution
PostcardMania designed a postcard for Mark that included the following features:
- A strong headline of “Protect What Matters”
- A compelling list of reasons why you can trust his team.
- A QR code for easy online quotes and information.
- A couple of 5 star reviews.
Mark mailed 12,000 postcards to younger home owners in the local area.
The Results
They generated $20,000 in revenue!
The results from the campaign were great!
- 32 responses
- 10 converted
- Generating $20,000 in revenue
- With an investment of $6,710, his ROI comes to 198%!
Mark was super happy with his campaign and has continued mailing postcards with PostcardMania. Get in touch with a marketing consultant today to send your own insurance direct mail marketing campaign!
CSID: 56401