HVAC SERVICES CASE STUDY
Unipro Air
They generated $10,000 in revenue!
Campaign Info
Revenue Generated
HVAC SERVICES CASE STUDY VIDEO
Unipro Air
The Situation
Unipro Air, a heating and air conditioning service provider located in Jamesburg, NJ, was seeking to boost their client base and increase revenue. With a strong desire to reach more homeowners in their service area, they decided to turn to direct mail marketing with PostcardMania to achieve their goals.
The Solution
Unipro Air partnered with PostcardMania to design and distribute a targeted doorhanger campaign. The campaign featured the following elements:
- Compelling Offer: A special discount of 10% for seniors and veterans, $285 for air duct and vent cleaning and FREE system diagnostic
- Clear Call-to-Action: Recipients were encouraged to call today or visit their website to book a service.
- QR code: For easy access to the website.
- Professional Design: The doorhangers were visually appealing, showcasing their brand and services effectively.
Unipro Air mailed out 5,000 postcards in a one-time shipment to a carefully selected consumer list in their local area.
The Results
They generated $10,000 in revenue!
The Results:
The direct mail campaign was a success. Here’s a breakdown of the results:
- Responses: 20
- Converted Responses: 10 new clients
- Investment: $1,644
- Average Income per Client: $1,000
- Total Revenue Generated: $10,000
- Return on Investment (ROI): 508%
By leveraging direct mail marketing, Unipro Air effectively reached potential customers in their area, leading to significant revenue growth and business expansion. The campaign not only paid for itself but also resulted in a remarkable 508% ROI.
Get in touch with a marketing consultant today to get started on your own A/C & Heating direct mail marketing campaign.
