HOME REMODELING SERVICES CASE STUDY
Hivex Basement Finishing Co.
They generated $190,000 in revenue!
Campaign Info
Revenue Generated
HOME REMODELING SERVICES CASE STUDY VIDEO
Hivex Basement Finishing Co.
The Situation
Hivex Basement Finishing Co. is a family-owned company located in Fredericksbuirg, VA. They renovate and refinish basements for families looking to improve their homes. They wanted to increase their number of clients and generate more leads so they contacted PostcardMania for help with their marketing.
The Solution
PostcardMania designed a postcard that included the following features:
- Before and after photos of their work which builds trust
- A five-star review from a satisfied customer
- A QR code that sends the recipient to their website
- Offers for a free basement clear out and a 2-year warranty
Hivex Basement Finishing Co. mailed 61,778 postcards to their own list of contacts.
The Results
They generated $190,000 in revenue!
This home renovation company typically generates $47,500 per client. This direct mail campaign resulted in 31 responses and 4 of them became customers which brought in about $190,000 in revenue. Since they invested $33,693 in this marketing campaign, their ROI amounts to 464%!
Since this campaign launched, Hivex Basement Finishing Co. has ordered another 100,912 postcards because they were so happy with their direct mail marketing results.
