HOLIDAY SERVICES CASE STUDY
Bright Choice
They generated $15,134 in revenue!
Campaign Info
Revenue Generated
HOLIDAY SERVICES CASE STUDY VIDEO
Bright Choice
HOLIDAY SERVICES CASE STUDY VIDEO
Bright Choice
The Situation
Co-owner Jon Ambach helped start a pressure washing and holiday lighting installation company Bright Choice in San Antonio, TX. At first, he tried all kinds of digital marketing, like Facebook ads, Google ads, Yelp and more. However, a majority of those online ads didn’t deliver the revenue he was looking for, so Jon decided to try direct mail.
The Solution
PostcardMania designed a 6 x 8.5 mailer with the following features:
- A QR code that when scanned goes to their website for more information
- An offer for $100 off a first installation
- Information about their lighting packages on the back of the card
They mailed 6,000 postcards to their own list of contacts in the local area. They targeted wealthy homeowners who could afford their holiday lighting services.
The Results
They generated $15,134 in revenue!
As a result, they gained 7 new customers and made $15,134 in revenue! The additional business they have received from these mailers has helped them double the size of their business. Bright Choice has also continued their postcard mailings and is looking forward to achieving more revenue in the future.
