Asian Family Market

The Situation

Asian Family Market, located in Bellevue, WA needed to advertise the grand opening of their food market business. They decided to launch a direct mail marketing campaign to help bring in new customers to their grocery store.

The Solution

PostcardMania designed a postcard with the following features:

• An offer for free eggs with an $18 purchase
• Beautiful photos of the new store
• A list of premium items at the store
• Key details like location and store hours
• The postcard was in English and Chinese so that different ethnic groups could read the ad

They mailed 25,000 postcards to residents of Southeast Asian/Far Eastern descent ages 30-99 in the local community to advertise the opening of their store.

The Results

They had 300 customers come in opening week!

As a result, 300 people came into the store on opening week!