GROCER SERVICES CASE STUDY
Asian Family Market
They had 300 customers come in opening week!
Bellevue, WA25,000 Grocer postcards mailed
Campaign Info
25,000
Cards Mailed
GROCER SERVICES CASE STUDY VIDEO
Asian Family Market
The Situation
Asian Family Market, located in Bellevue, WA needed to advertise the grand opening of their food market business. They decided to launch a direct mail marketing campaign to help bring in new customers to their grocery store.
The Solution
PostcardMania designed a postcard with the following features:
- An offer for free eggs with an $18 purchase
- Beautiful photos of the new store
- A list of premium items at the store
- Key details like location and store hours
- The postcard was in English and Chinese so that different ethnic groups could read the ad
They mailed 25,000 postcards to residents of Southeast Asian/Far Eastern descent ages 30-99 in the local community to advertise the opening of their store.
The Results
They had 300 customers come in opening week!
As a result, 300 people came into the store on opening week!
