Electric Direct Mail Case Study: Excel Electric

The Situation

Excel Electric is an electric service provider located in Port St. Lucie, FL. They were looking for a creative way to let nearby residents know about their services so they contacted PostcardMania for help.

The Solution

They decided on a direct mail marketing campaign bundled with Google, Instagram and Facebook advertising in our Everywhere Small Business package. You can see those advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure your ads are maximizing the impact they have on prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)

Excel Electric’s design included:

• A headline that immediately communicates what they’re trying to sell
• A 5 star review from a previous client
• An offer for 10% off installation

Excel Electric’s services could be used in any home, so they saved money and targeted many residents in a particular area in several zip codes.

The Results

Brought in around 8 jobs!

They have received around 8 jobs!

Excel Electric received around 16 responses and closed about half of them! The cost for his services range from $2,000-$16,000!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other electric businesses!