5,000
Cards Mailed
Cards Mailed
The total number of cards this client mailed out over their entire campaign.
17
Tracked Calls
Tracked Calls
The number of calls to the unique call tracking number on this client's postcard.
164,742
Google Impressions
Google Impressions
The number of times this client's Google Ad was seen on the web.
596
Google Clicks
Google Clicks
The number of times this client's Google Ad was clicked on.
3,541
FB/IG Impressions
FB/IG Impressions
The number of times this client's Facebook & Instagram Ad was seen on the web.
99
FB/IG Clicks
FB/IG Clicks
The number of times this client's Facebook & Instagram Ad was clicked on.

The Situation

Excel Electric is a electric service provider located in Port St. Lucie, FL. They were looking for a creative way to let nearby residents know about their services so they contacted PostcardMania for help.

The Solution

They decided on a direct mail marketing campaign bundled with Google, Instagram and Facebook advertising in our Everywhere Small Business package. You can see those advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure your ads are maximizing the impact they have prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)

Georgia Excel Electric’s design included:

  • A headline that immediately communicates what they’re trying to sell
  • A 5 star review from a previous client
  • An offer for 10% off installation

Excel Electric’s services could be used in any home, so they saved money and targeted many residents in a particular area in several zip codes.

The Results

Tracked Calls
17
Number of Times Google Ad Displayed
164,742
Google Ad Clicks
596
Number of Times Facebook & Instagram Ad Displayed
3,541
Facebook & Instagram Ad Clicks
99

They have received around 8 jobs!

Excel Electric received around 16 responses and closed about half of them! The cost for his services range from $2,000-$16,000!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other electric businesses!

Call or Text a Marketing Consultant 1-800-628-1804
PostcardMania