ELECTRIC & ENERGY SERVICES CASE STUDY
Solar Energy Business
They gained 2 new customers and made $104,000 in revenue!
Campaign Info
Revenue Generated
ELECTRIC & ENERGY SERVICES CASE STUDY VIDEO
Solar Energy Business
The Situation
A solar energy company located in Peoria, AZ — wishing to remain anonymous for this case study — wanted to gain more customers and increase revenue, so they came to PostcardMania for marketing assistance.
The Solution
PostcardMania designed a postcard for them that included the following features:
- A strong call to action that encourages the recipient to get solar energy solutions installed in their home
- A personal message from the owner explaining all of the benefits of using solar energy
- A photo of the owner on the card that encourages truth with the prospect
The solar energy company mailed 30,204 postcards using Every Door Direct Mail which targets homeowners in the local area. All of the cards were mailed out at the same time to different zip codes.
The Results
They gained 2 new customers and made $104,000 in revenue!
As a result, they received 7 responses and converted 2 of them. This direct mail campaign ended up bringing in a total of $104,000 in revenue. The solar energy company’s upfront investment was $11,595, so their return on investment amounts to 797%!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for solar energy companies.
