Chris Barrow started his own solar business, IntegriSolar, in High Springs, FL because he wanted to help people in the community go green and lower their monthly electric bill.
He then realized that people were not comfortable with door-to-door sales people anymore, so he needed a way to market to homeowners in the area without personal contact.
Then Chris received some information about marketing from PostcardMania and decided to launch a direct mail marketing campaign because it was a contact-free way to get knowledge of his services into the local community.
PostcardMania designed a 6 x 8.5-inch postcard that included the following features:
- A list of benefits on the back of the card
- A call to action in large bold letters on the front of the card
- An eye-catching design that immediately lets the prospect know what the postcard is advertising
Chris mailed 1,000 postcards a month for a year. He timed the postcards to coincide with when residents would receive their electric bills in the mail so they could compare the cost difference between electric and solar energy.
He generated $18,000 in revenue!
On average, Chris receives 3-4 responses after each mailing, and every closed sale brings in about $3,000.
One of his most recent marketing campaigns resulted in 6 sales and generated $18,000 in annual revenue. He also expects to get at least 1 referral per new customer, so that will likely result in another $18,000.
Within just one month of starting his mailings, Chris made back all the money he spent on the postcards – an ROI of 100%, and he expects to achieve a 550% ROI once he closes the referrals.
Chris said, “I would tell another business owner that direct mail absolutely works and they should give it a try. This has been my second year mailing with PostcardMania, and it has been very effective for me.”
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other solar companies.