The Situation

The Independent Electrical Contractors (IEC) of the Florida East Coast provides apprentices, journeymen and management with education, training, and forums in the electrical construction industry. Located in the Palm Beach Gardens, FL area, they wanted to sign up more people for their educational programs and generate more revenue, so they reached out to PostcardMania for help.

 

The Solution

The IEC signed up for an Everywhere Small Business program that combined coordinated digital ads with direct mail marketing.

Their 4.25 x 6 inch postcard included the following features:

  • A QR code that when scanned goes to their website for more information
  • An offer for a special on signing up for classes and $100 free to spend on tools
  • A five-star review from a student to build trust with the prospect

They mailed 2,500 postcards to a consumer mailing list that targeted families with teenage children in the Palm Beach Gardens area. They also ran matching digital ads on Facebook, Google, Gmail, and YouTube in order to generate more leads and help convince prospects to sign up.

The Results

They registered 64 students and generated $13,965 in revenue!

As a result, the IEC received 100 responses and registered 64 new students. Since 35 of them paid so far, these enrollments generated $13,965 in revenue and all 64 of them will generate $25,536.

They also said that at one point the campaign worked so well that the phones were ringing off the hook!

The IEC is very satisfied with their results and has continued their Everywhere Small Business marketing plan. They ordered another 7,000 postcards.

CSID: 58121