The Situation

Head Start is a federally funded, early childhood education program that addresses the education, nutrition, health, and social service needs of low-income children ages 3-5 and their families. Located in Marion, NC, they wanted a better way to advertise their educational programs to the families in their area.

The Solution

Head Start signed up for an Everywhere Small Business plan that combines direct mail and digital ads on Facebook and Google to supercharge their marketing results.

PostcardMania designed a 6 x 8.5 inch mailer that included the following features:

  • A map on the back of the card to help the recipient easily locate the educational center
  • A quote from a happy parent
  • A strong call to action on the front of the card that grabs the prospect’s attention

PostcardMania also designed matching digital ads to help remind the prospect about Head Start and all their educational services.

The Results

They generated $12,000 in revenue!

As a result, Head Start received 4 responses and converted 2 of them. These two new students generated $12,000 in revenue total. With an upfront investment of $4,267, they achieved an ROI of 181%.

CSID: 58100