The Situation

Life Christian Academy is a pre-K through grade 12 religious school located in Choctaw, Oklahoma. Life Christian Academy started a postcard campaign with PostcardMania looking for a unique and creative way to let potential students and families in their area know about their school programs, enrollment deals, and educational services.

The Solution

Life Christian Academy chose to launch an Everywhere Small Business campaign that combines direct mail with digital ads.

Life Christian’s postcard design included:

  • Waiving of new student fees with the postcard.
  • Guarantee of a bully-free, Christian school environment.
  • A five-star review from a happy parent
  • A map on the back of the card that shows their location

Life Christian used a mailing list of single-family dwelling units within a 10-mile radius of the school, specifically families with children aged 6 to 16, to target only the most qualified prospects for their unique services. Their first postcard campaign included 12,000 postcards. Then they increased the mailing increments to 18,000 cards and then 20,000 cards. Since starting marketing with PostcardMania, they have mailed a total of 107,842 postcards.

At the same time as the postcard mailings, Life Christian’s digital ads were displayed on Google, Facebook, and Instagram for maximum exposure. As their prospects saw their advertisements more in their mailboxes and online they became more likely to respond.

The Results

They enrolled 35 new students which generated $232,500 in revenue!

After an extremely successful campaign, Life Christian Academy has reported the enrollment of 35 new students! Each new student brings in about $6,000, so they have generated $232,500 in revenue!

Life Christian Academy felt that the highlight of their campaign with PostcardMania was the combination of mailing with online marketing. With PostcardMania, Life Christian has attained 8,500 total Google clicks, 1.2 million Google ad displays, 4,200 total Facebook/Instagram clicks, and 170,000 total Facebook/Instagram ad displays!

They are continuing with their Everywhere Small Business plan because of these positive results!

Interested in doing a similar campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other educational organizations and institutions!

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