EDUCATION SERVICES CASE STUDY
Lightbridge Academy
They expect to generate $117,120 in lifetime revenue!
Campaign Info
Revenue Generated
EDUCATION SERVICES CASE STUDY VIDEO
Lightbridge Academy
The Situation
Lightbridge Academy in Garnet Valley, PA provides early childhood education and childcare services for local families. They wanted to enroll more students and keep their classrooms full, so they partnered with PostcardMania to help market their academy to prospective parents.
The Solution
PostcardMania printed and mailed their postcard design which included the following features:
- A bold headline and inviting imagery that appealed to parents searching for quality childcare
- Benefit-focused messaging highlighting a safe, nurturing, and educational environment for children
- An offer to receive one week free and free registration by presenting the postcard upon enrollment
Lightbridge Academy mailed 4,860 postcards to their own list of contacts and followed a weekly mailing schedule.
The Results
They expect to generate $117,120 in lifetime revenue!
As a result, they received 3 responses and enrolled 3 new students—including one full-time enrollment and two three-day a week enrollments. These new enrollments are expected to generate an estimated $117,120 in lifetime revenue, resulting in an outstanding 3,261% ROI on their $3,484.75 marketing investment.
The long-term value of each enrollment is significant. Based on the projected enrollment periods, each student had the following projected worth:
Student 1: $39,120 for two years of enrollment.
Student 2: $30,000 for two years of enrollment.
Student 3: $48,000 for four years of enrollment.
Following the success of this campaign, Lightbridge Academy plans to launch another direct mail campaign this fall to continue growing enrollment and reaching more local families.
