EDUCATION SERVICES CASE STUDY
Children’s Art Classes
They generated $15,120 in revenue!
Campaign Info
Google Ads
Facebook & Instagram Ads
Revenue Generated
EDUCATION SERVICES CASE STUDY VIDEO
Children’s Art Classes
The Situation
Children’s Art Classes provides art lessons to kids in the Brownsburg, IN area. They wanted to find an effective marketing strategy so that they could advertise their classes to families who could benefit from them, so they reached out to PostcardMania for help.
The Solution
PostcardMania designed a 6 x 8.5 inch postcard that included the following features:
- A QR code that when scanned goes to their website for more information
- Offers for free registration and $25 off the first month
- Appealing photos of children with their artwork to attract attention to the postcard
- A five-star review from a happy customer
- A map on the back of the card so that the recipient can easily locate the business
They mailed 2,152 postcards to a consumer mailing list that targeted homes valued at $200,000 or more with children. Coordinated digital ads ran at the same time of the postcard mailings through an Everywhere Small Business plan.
In order to close more interested leads, Children’s Art Classes also signed up for Website to Mailbox which mails postcards to website visitors if an address can be found that matches the visitor’s location. Through this marketing plan, they were able to target 1,130 people who clicked on their website.
The Results
They generated $15,120 in revenue!
As a result, 10 people responded and they converted all of them, which generated a total of $15,120 in revenue. Since students typically return for another year of art classes, they expect to make another $5,040 from this campaign. Since they invested $2,063 on their Everywhere Small Business plan, their ROI amounts to an impressive 633%!
