They used red and black colors to create an engaging postcard design. They featured images of their students having fun during their lessons on the left side of the card. On the right, their headline read, Succeed on stage, succeed in life. Give your child the gift of music. Then, at the bottom they offered prospective students a 25% discount on tuition at Avalon School to motivate them to schedule a lesson.
John Kolbrich of Avalon School of Music has been teaching music for more than a decade. He started giving lessons out of his home, and now owns three schools in Orlando and one in Tampa, FL. He has marketed his schools through all sorts of channels (with varying degrees of success), and after receiving several postcards from PostcardMania, decided to give us a try.
The winning formula for Kolbrichs music schools is an integrated marketing campaign that includes postcards that he delivers to local schools and DirectMail2.0.
With DirectMail2.0, whenever an interested parent goes to Avalon School of Musics website and leaves, they start seeing ads for the music school on thousands of sites across the internet. That keeps the school top of mind for when the child is ready to start taking music lessons.
42 new students every month
Kolbrich estimates that between his schools, they see about 42 new students every month. Tuition starts at $129 per month, so thats $5,418 in new revenue each month! Avalon School of Musics students generally stay with them for 2-3 years, generating about $5,000 each in revenue.