DENTAL SERVICES SERVICES CASE STUDY
North Side Dental
The return on investment (ROI) has already been more than enough to justify the campaign!
DENTAL SERVICES SERVICES CASE STUDY VIDEO
North Side Dental
The Situation
Being in a big city like Pittsburgh, PA means theres gonna be lots of fierce competition for a dental practice. This is the exact issue North Side Dental wanted to rise above! They wanted patients calling in every day to set up an appointment! Nothing a good postcard campaign cant handle
The Solution
North Side Dental purchased a list of 12,000 records, comprised of those who live closest to their location. (In a big city, convenience to the consumer really pays off!) They mailed 12,000 postcards to this list every other month. But its not ALL about the mailing, design also plays a big part. Here are the keys:
- A crystal-clear headline (People receiving the card know EXACTLY what theyre offering)
- Eye catching information, right away (Types of insurance they take, services they provide, etc.)
- An amazing offer ($25 off first visit!)
The Results
The return on investment (ROI) has already been more than enough to justify the campaign!
Their dental marketing plan worked! At least a quarter of the patients calling in mentioned that they had received the postcard! Within the first 10-15 patients, their return on investment (ROI) has already been more than enough to justify their campaign!
