DENTAL SERVICES SERVICES CASE STUDY
North Brunswick Family Dental
Brought in an average of 25 new patients monthly!
Campaign Info
DENTAL SERVICES SERVICES CASE STUDY VIDEO
North Brunswick Family Dental
The Situation
North Brunswick Family Dental is located in the New York City metropolitan area in the northern region of New Jersey. They needed a better way to attract new patients and sought out our services.
The Solution
They decided to start a direct mail campaign using a resident-occupant mailing list that targeted a radius around their business using the following income qualifications:
- Income of at least $50,000+
- Median mailing route income of $60,000
This sweet spot ensured that they were only hitting financially qualified homes in their area, with no procedure’s cost being too far out of reach.
The Results
Brought in an average of 25 new patients monthly!
North Brunswick Family Dental reported that their postcard campaign increased their monthly new patients to an average of 25. At the time when we discussed the results of their campaign, they were around 125 new patients in total. They still had several mailings left in their campaign, so it’s likely these numbers increased.
