34th Street Dental is a full-service dental office serving families in Berwyn, IL. They wanted to spread the word not only about their great customer service, but of all the services they provide to local residents of all ages. They consulted our marketing experts to learn more about how a targeted postcard marketing campaign could do just that.
When 34th Street Dental heard the results weve achieved for our other dental and orthodontic clients, they decided to giveDirectMail2.0 a try! This fully integrated service includes four features in one convenient package that maximizes marketing impact specifically for dentists. DirectMail2.0 consists of these four tactics in one:
A direct mail campaign to generate the most amount of leads
Mail tracking so that you can correctly anticipate when your mailer will hit mailboxes
Call tracking to record and save all calls and conversations that come in as a direct results of your direct mail campaign
And the real kicker geo-targeted Google ads that are shown simultaneously to the same audience receiving your direct mail campaign (theyll see targeted ads from you all over the web for full market saturation!)
For the mailing, 34th Street Dental purchased a list of 5,000 records, comprised of those with an income of $40k or more who have children. So far, theyve only done one mailing and plan to do another soon. With DirectMail2.0 analytics, they were able to tell who was calling in based on receiving a postcard, and how many people were following the online ads back to the website. It makes measuring success soooo much easier!
Their dental online marketing campaign worked! With more mailings still to come, 34th Street Dental has already received 46 calls and their online ads have been displayed 707,850 times! We cant wait to see where their next mailing takes them!